Brand story
How could a shaft change the way a golfer experiences the swing?
01
Different by Design. From the Beginning.
DUMINA’s story began in Korea in 2013, with a simple curiosity.
With design and manufacturing under one roof, the team had the freedom to explore that question—experimenting with construction, testing ideas, and refining how a shaft responds in a golfer’s hands.
That work became the foundation of AUTOPOWER, DUMINA’s first shaft family. As players put the shafts into their bags, their experiences helped introduce the brand to a wider golfing community.
02
Then Came autoFlex.
autoFlex invited golfers to reconsider their expectations.
It felt unusually light. It flexed more than many players were accustomed to. Before the first shot, it could already make someone curious.
The real introduction happened with a swing.
Through player experiences, fitting sessions, and independent testing, autoFlex reached golfers far beyond Korea. What began as an unfamiliar idea became a reason to explore a different approach to shaft performance.
03
Different Feel. Same DUMINA.
As the story grew, DUMINA continued developing both autoFlex and AUTOPOWER.
autoFlex explores lightweight construction and a distinctive, responsive feel. AUTOPOWER offers a range of profiles for golfers seeking a different balance of weight, firmness, and response.
Together, they reflect a belief that golfers should have room to discover what works for them. The right choice depends on the individual—their rhythm, their preferences, and the way the complete club comes together.
Behind both brands is Korea Hidden Technology, DUMINA’s proprietary approach to shaft design and construction. Its details remain closely held, but the invitation is open: experience the difference for yourself.
04
The Story Continues With You.
Today, DUMINA Golf America connects that work with golfers across the United States.
Through our California headquarters and authorized dealer network, we help players explore the collections, understand their options, and find a suitable model and build through professional fitting.
From the first question in a Korean factory to your first swing, the curiosity continues.